Top 5 Drawing & Coloring Apps in Kenya - Q1 2024

In the first quarter of 2024, the drawing and coloring app market in Kenya saw notable trends across the top five applications. Here is a detailed look at their performance metrics, derived from Sensor Tower data.

Color ASMR: Painting Book by Zego Studio experienced a significant increase in weekly downloads, peaking at 3.3K in the final week of March. Active users also saw a steady rise, starting from 13K in early January and reaching 17.7K by the end of the quarter.

Car Coloring Pages ASMR, another offering from Zego Studio, launched mid-January and quickly gained traction. Weekly downloads soared to 4.5K in late February, while active users climbed from 115 in mid-January to 5.6K by the quarter's end.

Coloring Games: Color & Paint by RV AppStudios showed a moderate increase in weekly downloads, peaking at 1.7K in the last week of March. Active users followed a similar trend, growing from 6.7K in early January to 6K by the end of the quarter.

Car coloring games - Color car from ZeroMaze saw fluctuating download numbers, with a notable peak at 1.1K in the final week of March. The app's active user base remained relatively stable, averaging around 4K throughout the quarter.

Doll Color: Princess Coloring by JoyCraze experienced a decline in weekly downloads early in the quarter, but saw a resurgence in late March, reaching nearly 1.5K. Active users also showed a recovery, increasing from 2.6K in mid-March to 3.5K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.